Explore BrainMass
Share

The Relationship Between Ethical Issues and Marketing

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Hi, I need some assistance developing responses to the following questions:

1. What ethical issues should be considered when planning marketing strategies? What is an example of a real organization that used marketing strategies which caused ethical problems. What are the causes of the problems? What could have been done to avoid them?

2. Marketing is an inherently dyadic process with both buyer and sellers. Do buyers and sellers have equivalent ethical responsibilities? In other words, is it acceptable for customers to exaggerate, cheat, and lie? Explain how most organizations respond to customers who may not behave ethically.

3. What is an ethical or legal business issue that was related to marketing and occurred in the last decade. Describe the issue and the discussion surrounding the issue. How has the issue affected the field of marketing?

© BrainMass Inc. brainmass.com October 17, 2018, 11:01 am ad1c9bdddf
https://brainmass.com/business/business-ethics/the-relationship-between-ethical-issues-and-marketing-521567

Solution Preview

1. The ethical issues that should be considered when planning marketing strategies include ethics in conducting and reporting market research. The market audience should be selected ethically. Vulnerable groups should not be eliminated from the market. Also, the pricing of products should be ethical. Unethical practices such as having a loss leader, or dumping should be avoided. During advertising the content should be ethical and not offensive, delivery channels should be ethical, and deceptive communication should not be used. An example of a real organization that used marketing strategies that caused ethical problems was the marketing of breast milk substitutes in less developed countries by Nestle. The marketing is alleged to have cause unnecessary deaths of infants in poor countries. The causes of the problems was contaminated water used in making ...

Solution Summary

The response provides you a structured explanation of morality in marketing. It also gives you two relevant references.

$2.19
Similar Posting

Strategic Alliance Issues

Analyze issues that arise in strategic alliances (for example, strategic alliance exists between Starbucks and Pepsi Co, or iTunes and Barnes and Noble) such as teamwork, diversity, values, ethics, culture, leadership, etc.

View Full Posting Details