How do you evaluate if certain marketing practices are deceptive or not?
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Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children.
What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?
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Solution Summary
I provide a reasoned argument explaining the deceptive marketing practices of the "SunShine" drink. In providing my argument I explain the relationship between ethics and morals and how it relates to marketing. This solution is 550 words.
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In order to assess this marketing "dilemma" we must understand what is meant by morality or ethics. The Hon. Justice Potter Stewart wrote, "There is a big difference between what we have the right to do and what is right." In other words, what we have the right to do is a legal issue. On the other hand, what is right is a moral or ethical issue. Legalities have to do with statutory law -- no more, no less. It does not have to do with right or wrong, good or bad, but rather adherence to a certain statutory law. On the other hand, ethics has to do with right and ...
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