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    Deceptive marketing practices

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    I have just read through the article referenced below and I need a second opinion on what deceptive marketing practices can be come across in todays businesses? Are they price, promotion, product, or packaging based?



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    Solution Preview

    In today's business, adverse marketing practices come across through price, promotion, and packaging. If you think about it, in the end, a product speaks for itself - it either "is" or isn't; and it "does" or does not do what a marketer says. Deception wouldn't occur with a physical product, per se, because of this fact. Yet it does occur sometimes by not delivering the promised benefits, which leads to customer or consumer relationship issues. On the other hand, Planned Obsolescence is another challenge that consumers face if products become obsolete too quickly, as can be the challenge with some electronic ...

    Solution Summary

    This solution explores an article on deceptive marketing practices in today's businesses? Price, promotion, product, and packaging are explored, along with other information for greater understanding of the subject matter.