I have just read through the article referenced below and I need a second opinion on what deceptive marketing practices can be come across in todays businesses? Are they price, promotion, product, or packaging based?
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In today's business, adverse marketing practices come across through price, promotion, and packaging. If you think about it, in the end, a product speaks for itself - it either "is" or isn't; and it "does" or does not do what a marketer says. Deception wouldn't occur with a physical product, per se, because of this fact. Yet it does occur sometimes by not delivering the promised benefits, which leads to customer or consumer relationship issues. On the other hand, Planned Obsolescence is another challenge that consumers face if products become obsolete too quickly, as can be the challenge with some electronic ...
This solution explores an article on deceptive marketing practices in today's businesses? Price, promotion, product, and packaging are explored, along with other information for greater understanding of the subject matter.
How do you evaluate if certain marketing practices are deceptive or not?
Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children.
What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?View Full Posting Details