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    Deceptive Marketing

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    Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?

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    Solution Preview

    If your company is marketing your product as "Sunshine Drink" and not "Sunshine Juice" and your product contains a minute amount of fruit juice then you are not required by the FDA to put on your ...

    Solution Summary

    Deceptive marketing is briefly illustrated in this tutorial.