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Impact of technology and ethics on organization

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1. Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?

2. You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the company's marketing strategy? Why?

3. How has technology impacted marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?

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1. Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?

The ethical issue involved is correct representation of the contents of the drink. Here the Sunshine's action is not justified as it is misrepresenting the contents.

Consumer responsibility is a part of overall societal responsibility of an organisation. Marketers must have certain responsibility towards the society. Social responsibility is a doctrine that claims that an entity whether it is state, government, corporation, organization or individual has a responsibility to society. This responsibility can be "negative," in that it is a responsibility to refrain from acting, or it can by "positive," meaning a responsibility to act.
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