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Deceptive Marketing

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An attack has been launched on your company for "Deceptive Marketing" because your company markets its "SunShine" drink as fruit juice, even though the drink contains less than 5 percent fruit juice. Parents believe that they are purchasing a "Healthy" juice drink for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?

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An attack has been launched on your company for "Deceptive Marketing" because your company markets its "SunShine" drink as fruit juice, even though the drink contains less than 5 percent fruit juice. Parents believe that they are purchasing a "Healthy" juice drink for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?

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The ethical and moral issues are those concerned with misguiding the "consumer" with misleading information about the product, thereby causing a serious danger to the health of the users of the products. It is extremely unethical for a company to promote its products by communicating or advertising misleading information about the product and its ...

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