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    Deceptive Marketing

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    An attack has been launched on your company for "Deceptive Marketing" because your company markets its "SunShine" drink as fruit juice, even though the drink contains less than 5 percent fruit juice. Parents believe that they are purchasing a "Healthy" juice drink for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?

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    https://brainmass.com/business/marketing/deceptive-marketing-83911

    Solution Preview

    The ethical and moral issues are those concerned with misguiding the "consumer" with misleading information about the product, thereby causing a serious danger to the health of the users of the products. It is extremely unethical for a company to promote its products by communicating or advertising misleading information about the product and its ...

    Solution Summary

    An attack has been launched on your company for "Deceptive Marketing" because your company markets its "SunShine" drink as fruit juice, even though the drink contains less than 5 percent fruit juice. Parents believe that they are purchasing a "Healthy" juice drink for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?

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