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    Deceptive Marketing for the Florida Department of Citrus

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    Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?

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    Solution Preview

    First one should be clear that a fruit juice must be 100% fruit juice in the United States. Otherwise it is a juice cocktail or juice drink. The Moral and ethical issues stem from the use of the term and from the contents of the product. For people who cannot drink products with high sugar contents, in any form (sucrose, fructose, sugar) there is the danger of health problems. As a company, this ...

    Solution Summary

    Deceptive marketing for the Florida Department of Citrus is examined. The ethical and moral issues are involved in the situations are examined.