Purchase Solution

Deceptive Marketing for the Florida Department of Citrus

Not what you're looking for?

Ask Custom Question

Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent fruit juice. Marketing "SunShine" drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?

Purchase this Solution
Solution Summary

Deceptive marketing for the Florida Department of Citrus is examined. The ethical and moral issues are involved in the situations are examined.

Solution Preview

First one should be clear that a fruit juice must be 100% fruit juice in the United States. Otherwise it is a juice cocktail or juice drink. The Moral and ethical issues stem from the use of the term and from the contents of the product. For people who cannot drink products with high sugar contents, in any form (sucrose, fructose, sugar) there is the danger of health problems. As a company, this ...

Purchase this Solution
Free BrainMass Quizzes
IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

View More Free Quizzes
Related BrainMass Solutions

  • Deceptive Marketing

    380620 Deceptive Marketing Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains

  • Competitive Markets

    325574 Florida Citrus Web Site: Firms in Competitive Markets Florida Citrus Web Site: Go to http://www.floridajuice.com/. The "Florida Citrus Web Site" is sponsored by the Florida Department of Citrus on behalf of the State's Orange Industry.

  • Firms in Competitive Markets

    The "Florida Citrus Web Site" is sponsored by the Florida Department of Citrus on behalf of the State's Orange Industry. Among other things, the site is clearly an advertisement for the state's orange industry.

  • Impact of technology and ethics on organization

    Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent

  • How do you evaluate if certain marketing practices are deceptive or not?

    Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for "deceptive marketing" because your company markets its "SunShine" drink as fruit juice even though the drink contains less than five percent

  • Destruction of orange trees

    409456 Applied Problem Florida Citrus Mutual, an agricultural cooperative association for citrus growers in Florida, needs to predict what will happen to the price and output of Florida oranges under the conditions below. What are you predictions?

  • The Supply and Demand Dynamics

    396728 The Supply and Demand Dynamics Florida Citrus Mutual, an agricultural cooperative association for citrus growers in Florida, needs to predict what will happen to the price and output of Florida oranges under the conditions below.

  • Finding Maximum Values by Graphing

    Florida Citrus grower A Florida citrus grower estimates that if 60 orange trees are planted, the average yield per tree will be 400 oranges. The average yield will decrease by 4 oranges per tree for each additional tree planted on the same acreage.

  • Supply and Demand with Graphical Illustrations

    423339 Supply and Demand with Graphical Illustrations Florida Citrus Mutual, an agricultural cooperative association for citrus growers in Florida, needs to predict what will happen to the price and output of Florida oranges under the conditions below

View More Related Solutions