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    Competitive Markets

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    Florida Citrus Web Site: Go to http://www.floridajuice.com/. The "Florida Citrus Web Site" is sponsored by the Florida Department of Citrus on behalf of the State's Orange Industry. Among other things, the site is clearly an advertisement for the state's orange industry. Have you ever seen or do you expect to see advertising for individual orange growers? Why? What characteristics of the good make the market competitive?

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    Solution Preview

    For the Florida Citrus Web Site, I used to see advertising many years ago. However, currently I do not see this occurring at all. I mainly see products coming from restaurants and car dealers. ...

    Solution Summary

    This solution is about Florida Citrus and their current marketing efforts.