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E-Commerce and B2B Category

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Please answer the following completely:

1. Although B2B is by far the largest e-commerce category, B2C is more widely known. Why?
2. In your opinion, do B2B applications violate the federal government's antitrust laws? Please explain.

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https://brainmass.com/business/e-commerce/ecommerce-b2b-category-71905

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1. Although B2B is by far the largest e-commerce category, B2C is more widely known. Why?
I haven't located any specific information about this question, but I would think it has to do with the target market, which are other businesses. Therefore, unless you own a business (more people do not own businesses than do), B2B would not be of interest to the average person, nor would the advertising catch the average person's eye (and more people do not own businesses than those that do). Therefore, with more people not owning businesses than do, and with the advertising and marketing schemes aimed at other businesses, it is probably not as well known than B2C. In other words, on average, B2C is more widely known.

2. In your opinion, do B2B applications violate the federal government's antitrust laws? Please explain.
They do not violate the federal government's antitrust laws, as long as they have a well formulated plan that comply with the Federal Trade Commission (FTC) antitrust laws. http://www.morganlewis.com/pubs/HobbsPaper.pdf
The Federal Trade Commission is the primary federal consumer protection agency in the United States. The FTC also has responsibility, concurrently with the Department of Justice, for enforcing the nation' s antitrust laws, and thus brings an important competitive perspective to its consumer protection responsibilities. The FTC is the only agency that administers the federal statute designed to protect consumers from unfair or deceptive practices, the Federal Trade Commission Act. Under this statute, the FTC seeks to ensure that advertisers do not disseminate false, unsubstantiated or otherwise misleading advertising claims. It also prohibits advertisers from using "unfair" marketing practices that are neither deceptive nor anticompetitive. When unlawful advertising or marketing practices claims are challenged, the FTC, after a formal adjudication of the issues, or upon obtaining voluntary consent of the alleged wrongdoer, may impose orders, enforceable through the courts, requiring the advertiser to halt its false or deceptive advertising. If such an order is violated, the advertiser can then be required to pay monetary civil penalties, which can be substantial. In some instances, the FTC's cease ...

Solution Summary

This solution explains why that although B2B is by far the largest e-commerce category, B2C is more widely known. It also examines if B2B applications violate the federal government's antitrust laws, including a supplementary article.

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