Ethics Issues - Airport VIP Service
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1) I need to figure out what ethics issues might arise when marketing an airport VIP service.
2) I also need to find the importance of being ethical and socially responsible when marketing this service.
References would help me also.
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Solution Summary
I need to figure out what ethics issues might arise when marketing an airport VIP service.
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The key ethical issue in marketing an airport VIP service is that such services might create hassle for other regular passengers, as subscribers of such VIP service will always get preference and thus, may create unnecessary delays and trouble for regular passengers in areas such as luggage checkin, ticketing, etc.
The service might be unethical in scenarios where older people or patients may face unexpected delays and trouble due to VIP passengers. Therefore, marketing of such VIP service may prove to be unethical for regular passengers at the airport.
List of ethical issues while marketing VIP Airport service:
1) The marketing strategy may turn out to be unethical if the marketeers are unable to portray a fair and accurate picture of the nature, terms and conditions and pricing of the service.
2) Marketing of VIP service can become unethical if it portrays that only those commuters subscribing to the ...
Education
- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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