Explore BrainMass
Share

Explore BrainMass

    Enterprise Rent a Car Case- SWOT analysis

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Provide a SWOT analysis of enterprise rent a car company as part of the case study.

    © BrainMass Inc. brainmass.com October 10, 2019, 6:58 am ad1c9bdddf
    https://brainmass.com/business/strategy-and-business-analysis/enterprise-rent-a-car-case-swot-analysis-562841

    Solution Preview

    SWOT analysis of Enterprise Rent a Car:

    Strengths:

    Strong brand reputation and market share in the rental car industry with leadership position in the off airport segment. The company enjoys strong presence in USA as well as other countries.

    Enterprise is known for its world class customer service. The company's main mission is to exceed customer's expectations and attain highest level of customer satisfaction. The company makes every effort to sustain its image as a consumer friendly company.

    The company is known as one of the best places to work and is extremely employee friendly. Employees have an entrepreneurial attitude in the organization. Employee ...

    Solution Summary

    Provides SWOT analysis of enterprise rent a car company as part of the case study.

    $2.19