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Enterprise Rent a Car Case- SWOT analysis

Provide a SWOT analysis of enterprise rent a car company as part of the case study.

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SWOT analysis of Enterprise Rent a Car:

Strengths:

Strong brand reputation and market share in the rental car industry with leadership position in the off airport segment. The company enjoys strong presence in USA as well as other countries.

Enterprise is known for its world class customer service. The company's main mission is to exceed customer's expectations and attain highest level of customer satisfaction. The company makes every effort to sustain its image as a consumer friendly company.

The company is known as one of the best places to work and is extremely employee friendly. Employees have an entrepreneurial attitude in the organization. Employee ...

Solution Summary

Provides SWOT analysis of enterprise rent a car company as part of the case study.

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