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Discuss Enterprise in relation to its competitors, its complementers, the Industry Structure of the car rental industry, possible Key Success Factors for the industry, and how Enterprise has used SWOT analysis to position itself in the industry to derive competitive advantage.
http://money.cnn.com/magazines/fortune/fortune_archive/2006/07/24/8381691/index.htm
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Discuss Enterprise in relation to its competitors, its complementers, the Industry Structure of the car rental industry, possible Key Success Factors for the industry, and how Enterprise has used SWOT analysis to position itself in the industry to derive competitive advantage.
The Enterprise in better placed than its competitors. It is not exposed to the vagaries of the air travel business. It is less leveraged and is able to get finance at much lower rates than Hertz. Enterprise is a stronger company than its competitors. Its revenues and profits are higher than those of competitors.
Complementers of Enterprise are its lenders that offer credit at attractive rates. In addition it has widened its marketing in the home-city segment. One important complementer is insurance companies that sell "replacement" coverage to reduce the cost of rental cars if the vehicle reaches a ...
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