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Enterprise Rent A Car

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Customers play an integral role to the organizations forward progression. Enterprise understands the important of putting consumers needs first which is ultimately what makes the organization the number one leader in the car rental industry. Enterprise developed a platform of Total Quality Management (TQM) meets extremely satisfied consumers. In essence there is no middle compass, either consumers are completely satisfied overall, or completely dissatisfied. The company's approach to customer satisfaction is to create a consensus of superior customer service, which in my opinion goes far beyond the customer service from their competitors. As with any organization, customers have the role of becoming brutally honest about services rendered. Organizations establish a business model that embraces constructive feedback, in Enterprise Rent-A- Car's case; they integrated an Enterprise Service Quality Index (ESQi) to measure the quality of customer service of each local branch via telephone surveys from thousands of customers. Upon a customer's feedback of being completely satisfied, Enterprise earns a higher ranking based on an implied rating system of the consumers' level of satisfaction.

Enterprise maintains abreast of the latest technological advancements in order to remain competitive. The organization joined forces with Appian an innovative global provider of business process management (BPM). In 2008, Enterprise announced in a press release that they were going live with an Appian based Online Request System. This system would enable the organizations efficiency in fulfilling product requests and fleet order. The objective of this type of collaboration is to "consolidate functionality, increase manageability of service requests, collect process-based data for performance reporting, and utilize a common platform to accommodate rapid change and future growth" (Farrell, 2008).

Enterprise's "primary goal for the system was making the request process invisible - meaning employees don't need to know or do anything about the process of requesting, fulfilling, or following up," said Pat Steinmann, Department Manager of Request Services, Enterprise Rent-A-Car. "We had several significant requirements. In addition to being intuitive for our users, we needed the system to ensure adherence to our many policies and standards, enable the 50+ teams that work fulfillment tasks to manage their workloads efficiently, and enable our department to respond to a rapid rate of change. Appian provided the technology to meet all of those objectives, and also acted as a true partner, assisting Enterprise with knowledge transfer, best practices, and training, and listening to internal feedback on the product and its developmental road-map." (Steinmann, 2008).

The role of technology for Enterprise consumers is to continuously upgrade their products and services. It is imperative that Enterprise integrates the most current trends in technology that are up-to-date, reliable, and affordable. For example, in 2009, Enterprise offered a popular portable customized GPS based navigational device at most U.S. Airport locations, and has incurred significant revenue as a result.

Enterprise Rent-A-Car's core activity is predicated upon immobilizing the current competition by initiating sustainable customer relationships through the implementation of creating and adding value that is realigned with the organizations objectives of strengthening communities, promoting honesty, integrity, and active listening which is the foundational force behind the organizations overall success.

Tangible Act of Service-Enterprise offers a large fleet of vehicles for every potential consumers need according to his/her own budget. A consumer has the option to either rent a car for short-term purposes, or lease a vehicle for a longer period of time. As a result of Enterprise standing out from among the competition, the organization's motto "Call Enterprise, We'll Pick You Up," from a consumer perspective, their motto is the first thing that comes to mind when searching for a car rental. Enterprise offers state-of-the art vehicles that are upgraded with the latest trends in technology and are at reasonable rates affordable by most individuals.

Intangible Aspects of service-Enterprise Holdings, parent company to Enterprise Rent-A-Car is the organization responsible for the Enterprise Rent-A-Car Corporate Social Responsibility (CSR) which may include maintaining compliancy with all state legal laws and regulations, becoming environmentally friendly, charitable, etc. The core "foundation of Enterprise has contributed to more than $200 million of thousands of local non-profits focused on community improvement, educations, and environmental stewardship." (Enterprise Holdings, 2010).

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Customers play an integral role to the organizations forward progression. Enterprise understands the important of putting consumers needs first which is ultimately what makes the organization the number one leader in the car rental industry. Enterprise developed a platform of Total Quality Management (TQM) meets extremely satisfied consumers. In essence there is no middle compass, either consumers are completely satisfied overall, or completely dissatisfied. The company's approach to customer satisfaction is to create a consensus of superior customer service, which in my opinion goes far beyond the customer service from their competitors. As with any organization, customers have the role of becoming brutally honest about services rendered. Organizations establish a business model that embraces constructive feedback, in Enterprise Rent-A- Car's case; they integrated an Enterprise Service Quality Index (ESQi) to measure the quality of customer service of each local branch via telephone surveys from thousands of customers. Upon a customer's feedback of being completely satisfied, Enterprise earns a higher ranking based on an implied rating system of the consumers' level of satisfaction.

Enterprise maintains abreast of the latest technological advancements in order to remain competitive. The organization joined forces with Appian an innovative global provider of business process management (BPM). In 2008, Enterprise announced in a press release that they were going live with an Appian based Online Request System. This system would enable the organizations efficiency in fulfilling product requests and fleet order. The objective of this type of collaboration is to "consolidate functionality, increase manageability of service requests, collect process-based data for performance reporting, and utilize a common platform to accommodate rapid change and future growth" (Farrell, 2008).

Enterprise's "primary goal for the system was making the request process invisible - meaning employees don't need to know or do anything about the process of requesting, fulfilling, or following up," said Pat Steinmann, Department Manager of Request Services, Enterprise Rent-A-Car. "We had several significant requirements. In addition to being intuitive for our users, we needed the system to ensure adherence to our many policies and standards, enable the 50+ teams that work ...

Solution Summary

Customers play an integral role to the organizations forward progression. Enterprise understands the important of putting consumers needs first which is ultimately what makes the organization the number one leader in the car rental industry. Enterprise developed a platform of Total Quality Management (TQM) meets extremely satisfied consumers. In essence there is no middle compass, either consumers are completely satisfied overall, or completely dissatisfied. The company's approach to customer satisfaction is to create a consensus of superior customer service, which in my opinion goes far beyond the customer service from their competitors. As with any organization, customers have the role of becoming brutally honest about services rendered. Organizations establish a business model that embraces constructive feedback, in Enterprise Rent-A- Car's case; they integrated an Enterprise Service Quality Index (ESQi) to measure the quality of customer service of each local branch via telephone surveys from thousands of customers. Upon a customer's feedback of being completely satisfied, Enterprise earns a higher ranking based on an implied rating system of the consumers' level of satisfaction.

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Enterprise Rent-A-Car and Business Process Management

Enterprise Rent-A-Car and Business Process Management
Enterprise Rent-A-Car is based in St. Louis, Missouri, and runs approximately 6,900 branch offices around the world. Enterprise routes all of its information system requests through its information systems group housed in the home office. Until recently, Enterprise used an outdated process for managing corporate requests. The Enterprise Requests Online system assisted the Requests department in handling product and service requests. The system automated everything from setting up a new laptop to opening a new Enterprise Rent-A-Car office. To make a request, Enterprise employees would navigate to a corporate Web site where a system request from was located. Fifteen categories of requests were provided for employees, who entered the details of the problem into a text box. The Web form generated an e-mail to the Requests department that managed its job queue from its e-mail inbox.
While such a system was considered state of the art ten years ago, it has inherent problems that more modern systems have addressed. For one thing, e-mail is a difficult communications medium to manage. Individual messages must be opened to examine details of the request. Messages are also easy to lose. Those seeking help cannot see how or whether their request is being handled. Maintaining a history of work requests over many years is next to impossible with such a system.
Enterprise decided to revamp and improve its work request process to streamline the process and improve service to its branch offices. The information system that Enterprise wanted is called a business process management (BPM) system-an automated method of streamlining business process. Enterprise turned to APPIAN, a company that specializes in BPM systems. The two worked together to produce a powerful BPM system for managing incoming information system requests.
Enterprise's new Request Online system provides users with detailed options to narrow request to ne of 200 request types. The system recognizes the user and lists only options for that particular branch office. For example, the system detects software. This focuses the options to those that interest the user, saving time. The software also fills in the user data, such as name, phone, and location, saving even more time. Once submitted, users of the system can view the progress of their request in a job queue page.
On the back end, Requests staff uses an executive dashboard application to keep track of their work. The system tracks all jobs in the queue and produces useful reports, which provide graphical information to the dashboard that indicates how smooth operations are running. Using these visual cues, employees can tell if they are keeping up with the work, and managers can decide how many workers are required to meet the load. Using other reports, managers can determine which months of the year are busiest and which weeks, days, and hours require the most or least amount of staffing.
The new system is expected to save Enterprise between 15 and 20 percent in costs and time in administrative data entry activities. Already the savings are being felt. Enterprise has redeployed its staff from maintaining the old legacy system to jobs that are more "strategically valuable."

Discussion Questions
1. What is the purpose of business process management systems? What benefits do they provide?
2. What problems did the original Enterprise Requests Online system have?

Critical Thinking Questions
1. What attributes do you think make up a system that is optimized for the greatest convenience to users?
2. What factors would lead a business to decide that it is time to improve its business processes with a new MIS?

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