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Marketing Ethics

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Do marketing ethics really have anything to say? Select two ethical issues (for example, bribery, child labor, or safety) recently in the news and discuss their relevance to market selection and targeting a developing country.

Draw conclusions from the results of your peers' research, ask questions, provide statements of clarification, specify a point of view and your rationale respectfully challenge a point of discussion, and/or draw a relationship between one or more points of discussion.

All written assignments and responses should follow APA rules for attributing sources.

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This solution describes the importance of ethics in marketing.

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I think that marketing ethics really have something to say, and are relevant to market selection and targeting a developing country. Child labor is a relevant ethical issue to market selection, due to the fact that it would not be fair and just for marketers to focus upon marketing their goods and products in an area in which there are unethical child ...

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Marcel Parker, MPA
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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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