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    Information Gathering and Ethics in Marketing

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    Respond to the following question:

    What ethical dilemmas do marketing professionals face in gathering information on customer bases through smartphones and social media?

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    Discussion—Information Gathering and Ethics in Marketing

    * Using the University online library resources or the Internet, research and read two articles on information gathering and ethics in marketing.
    Firstly, here are articles and information about ethics in marketing:

    - http://www.personal.psu.edu/jxb14/JMR/JMR1984-3-309.pdf
    - http://www.prenhall.com/behindthebook/0132304619/pdf/laudon%20MIS10_CH-04%20FINAL.pdf
    - ...

    Solution Summary

    This solution explores information gathering and ethics in marketing. Articles and information are referenced.