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Target Consumer Decision Making and Formulating Marketing

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Is gathering information on a target market's consumer decision making essential to formulation of the marketing strategy?

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Solution Summary

This solution discusses why gathering information on a target market's consumer decision making is essential to formulating a marketing strategy. It includes links and examples.

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It is crucial to know the market to which you will be selling your product to in order to formulate a marketing strategy. If you had a line of clothes that were designed for working women you wouldn't want to advertise them in Boy's Life. Or if you had an upscale kitchen appliance you would be better off tying in with Martha Stewart than focusing on the K-Mart shopper. Knowing the ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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