Explore BrainMass

Explore BrainMass

    what is consumer behavior

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Define consumer behavior and discuss the underlying premise of consumer behavior, the marketing concept. Why is consumer behavior rooted in the marketing concept? Support your position in a minimum of 200 words. Respond to at least two of your classmates' posts with substantive posts. Posting "I agree" postings will not be eligible for participation credit. Instead, your responses should further along the discussion by providing an illustration or experience or, in some cases, constructively disagreeing.

    © BrainMass Inc. brainmass.com June 4, 2020, 2:26 am ad1c9bdddf
    https://brainmass.com/business/marketing/what-is-consumer-behavior-457474

    Solution Preview

    Consumer behavior can be defined as the study of consumer's thoughts, feeling and actions pertaining to their purchase decisions. Consumer behavior tries to understand buyer's or purchaser's decision making process and tries to understand that why, how, when and where a consumer buys a product. The study of consumer behavior helps marketers in understand that how consumers think, feel, reason and select between different alternative products or services and arrives at this final decision ...

    Solution Summary

    Define consumer behavior and discuss the underlying premise of consumer behavior, the marketing concept.

    $2.19

    ADVERTISEMENT