The Internet and Consumer Behavior
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In what ways has the internet changed consumer behavior? What do you see as the implication for consumer marketing companies?
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The solution discusses how he internet changed consumer behavior.
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In what ways has the internet changed consumer behavior?
Today's consumer is more savvy and less impulsive when making their purchases. No longer are the days when a consumer would purchase a product based on just the advertising. Today's consumer researches the product, researches the competition, researches the best price and warranty (if applicable) and then a purchase is made. Take a look:
1) Bob wants to buy a laptop. The Big Box Store Ad says it has 10gb memory and is listed at the lowest price at $499. Bob does research and finds he can purchase ...
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- Master of Business Administration, University of Phoenix
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- Business Diploma, Katharine Gibbs Business College for Women
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