The Internet and Consumer Behavior

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In what ways has the internet changed consumer behavior?

Today's consumer is more savvy and less impulsive when making their purchases. No longer are the days when a consumer would purchase a product based on just the advertising. Today's consumer researches the product, researches the competition, researches the best price and warranty (if applicable) and then a purchase is made. Take a look:

1) Bob wants to buy a laptop. The Big Box Store Ad says it has 10gb memory and is listed at the lowest price at $499. Bob does research and finds he can purchase ...