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AT & T: Impact of purchasing trends on the marketing

Can you please help me find resources to address the following question and briefly bullet point the significant trends and how they will impact marketing of the AT&T product?
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AT&T is offering a IP based video solution that competes directly with the cable company. AT&T's IP video product offering is in direct response to the cable company offering local and long distance phone service. The features are similar but with the twist of IP based technology and integration with the data from your computer.

Examine the impact of purchasing trends on consumer behavior (e.g. globalization, cultural changes, and technology) and how these trends will affect the marketing of the selected product or service.
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The response address the queries posted in 779 words with references.

// Consumer behavior can be determined through the study of purchasing behavior. In this paper, the case of AT&T has been taken under consideration. Here, we would discuss the impact of purchasing trends on consumer behavior .But before starting, it is essential that we must introduce the topic like, this://

AT & T: Impact of purchasing trends on the marketing of AT & T's products

The significant trends include the globalization, changes in technology, increasing competition, and cultural changes. They have a considerable impact on the behavior of the consumers. Naturally, with the increasing competition in the global economy, the consumers are tending to demand products with more and better features. The consumer choice would be widened and consumer surplus will also increase. Fresh ideas from abroad will come and it will result in the development of innovative products with a better technology.

Changes in technology also have a similar impact on the consumer behavior. They also offer a wider choice for the customers to select from. The improvement in the technology of a firm will enhance the product portfolio of the firm and it will be able to attract the customers who are ready to pay a higher price for the novel ...

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The response address the queries posted in 779 words with references.

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