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Cheez-It's Marketing Plan

Hello,

I need help with my Marketing Plan for Cheez-It's Crackers. The market is everyone who likes crackers and our target market is children under 12.

Sections:

1. Market Needs (For each of your main target markets, emphasize the market need that you seek to fill with the products and/or services you offer. Focus on the benefits you are providing your customers rather than the benefits you are realizing).

2. The Market (This paragraph is a summary about your market(s). Be concise. You should generally describe the different groups of target users included in your market analysis, and refer briefly to why you are selecting these as targets. You may also want to summarize market growth and cite highlights of some of your growth projections, if this information is available).

3. Market Demographics - Markets can be described in terms of geographic, demographic, psychographic, and behavioral attributes. Analyzing your market from this perspective can be a useful way to categorize what you know about the people that you want as clients and lead to identifying and confirming opportunities the market presents.

4. Market Trends (Market trends could involve changes in demographics, changes in customer needs, a new sense of style or fashion, or other factors that may influence purchasing behavior of your market. Much of this depends on what business you are in).

5. Market Growth (Market trends could involve changes in demographics, changes in customer needs, a new sense of style or fashion, or other factors that may influence purchasing behavior of your market. Much of this depends on what business you are in.)

6. Macroenvironment (This section describes the broad macroenvironment trends that may affect your ability to generate revenue. This considers the demographic, economic, technological, political/legal, and social/cultural changes that impact the potential market worth of your products in the future).

Solution Preview

Hello, kindly find attached. Thank you.

Marketing Plan - Cheez Crackers

I need help with my Marketing Plan for Cheez-It's Crackers. The market is everyone who likes crackers and our target market is children under 12.

1. Market Needs (For each of your main target markets, emphasize the market need that you seek to fill with the products and/or services you offer. Focus on the benefits you are providing your customers rather than the benefits you are realizing).

The market needs for Cheez-It's main target markets are consumers who insist on having their crackers prepared with real cheese. In addition, the consumer's needs are such that for purposes of enjoyment of the same, the cracker needs to be crunchy with a cheddar-like flavor for the liking of the consumer. So, it is clear and prudent to state that flavoring and ingredients are the main components that make up the market needs for Cheez-It's consumers.

The benefits offered to Cheez-It's customers is the added flavor that makes cheese lovers enjoy consuming the cracker. The customer also receives the additional benefit in that Cheez-It offers health benefits to those who are conscious about what they consume. It does this by having crackers that also have reduced fat content as well as regulated calories in addition to its regular line of Cheez-It crackers.

2. The Market (This paragraph is a summary about your market(s). Be concise. You should generally describe the different groups of target users included in your market analysis, and refer briefly to why you are selecting these as targets. You may also want to summarize market growth and cite highlights of some of your growth projections, if this information is available).

The main target markets for the Cheez-It crackers are children under the age of 12years. However, due to the fact that most of the children at this age are usually accompanied by an adult (mostly their mothers), there becomes an additional target market such that the children's mothers too get motivated to make purchases of the product, not only ...

Solution Summary

Cheez-It's marketing plan is examined. The market demographics are described.

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