How to Develop A Marketing Plan for Peapod
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Please help with the following problems.
(A) Discuss the process you would utilize to develop a marketing plan for Peapod.
(B) Discuss how Peapod utilizes its data warehouse to customize its product and its promotion.
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Solution Summary
This solution addresses the steps and process recommended to develop a marketing plan for Peapod and how Peapod can utilize their data warehouse to customize customer product and promotion (with examples).
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(A) Discuss the process you would utilize to develop a marketing plan for Peapod
Peapod Marketing Plan Process
If I were to build a marketing plan for Peapod, I would first start with getting an good understading of the business, industry, competitors and sales. I would use this information to set measurable goals for this marketing plan.
I would then move on to research to get a clear understanding of the current customer and of potential customers. I would look at the demographics and behaviors of the current customers in the database. I would create segments and ientify high value ...
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