Explore BrainMass

New Car Marketing Plan

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Can anyone assist with providing a marketing plan (Sample) for a new car. I have this project but I have never put together a marketing plan. Just need a little assistance please. Thanks!

© BrainMass Inc. brainmass.com October 17, 2018, 12:11 pm ad1c9bdddf

Solution Preview

A Marketing plan interwoven with the Business plan should include:

Marketing overview: What is the 'boosting factor' for your business? Why it is different from other cars. A vision of where you want to be in a few years' time could help secure finances. (e.g., electric, hybrid, intelligent steering control, etc.)

Products or services: What are you offering? How will it be Manufactured? (e.g., after-sales service, One-year free service, five-year warranty

Market ...

Solution Summary

Writing a marketing plan is a crucial step in establishing a new product. It will improve your chance of securing finances or investments. Established businesses should review their business and marketing plan and update it regularly in order to provide direction for expansion of markets.

Similar Posting

Marketing Plan for new Apple product: product, pricing & distribution

This is a part of a marketing Plan for a new Apple product

Product : a car radio
Primary objective by introducing the Car radio is to deliver the user the same satisfaction from iTunes on the road, while on the move in the car. main features are standard radio, connectivity to all Apple devices, and the ability to connect wirelessly to all Apple devices and software

Discuss the following below in relation to product with references.

Price Strategy:

In developing you pricing strategy, keep in mind that it will be affected by your positioning strategy, as well as factors that may not be in your control - competition and markets could set price limits. Depending on your model, your distributors may also have a strong influence on the pricing strategy.

Pricing strategy directly impacts your revenue. But note that while increasing the price might give you more return on each unit, the number of units sold might decrease. So make sure you have considered your product's Elasticity of Demand before proposing your pricing strategy.

Distribution Strategy (Direct and Indirect):

Your distribution strategy will cover the distribution channels and points of sales. Just as the characteristics of the product have to be guided by the customer wants and needs, the distribution strategy has take into account where and how your customers want obtain your product/service. Is it online? At specialized stores? Warehouses? Some combination of the above?

Integrated Marketing Communications Strategy:

Integrated Marketing Communication Strategy (or Promotion) combines all the elements of communications from the brand to the customer. Promotion strategy informs customers about your product and its characteristics, creates positive attitudes towards the product and influences consumer buying decisions. The tactics under this strategy will include many kinds of activities, such as advertising, public relations, sales promotions, sponsorships, telemarketing, direct mail etc.

View Full Posting Details