Can anyone assist with providing a marketing plan (Sample) for a new car. I have this project but I have never put together a marketing plan. Just need a little assistance please. Thanks!
A Marketing plan interwoven with the Business plan should include:
Marketing overview: What is the 'boosting factor' for your business? Why it is different from other cars. A vision of where you want to be in a few years' time could help secure finances. (e.g., electric, hybrid, intelligent steering control, etc.)
Products or services: What are you offering? How will it be Manufactured? (e.g., after-sales service, One-year free service, five-year warranty
Writing a marketing plan is a crucial step in establishing a new product. It will improve your chance of securing finances or investments. Established businesses should review their business and marketing plan and update it regularly in order to provide direction for expansion of markets.