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Marketing Plan

Product is an improved version of the remote starter for the Lexus automobile line.

The remote starter is an upgrade of the current starters on the market. The owner will be able to automatically start their car and the sensors within the car will adjust the temperature to a comfortable level according to the outside temperature. The starter will automatically alert the driver when the inside of the automobile has reached a comfortable temperature. The starter will continue to run an additional two minutes after alerting the driver before automatically shutting off. The product will be available as an additional amenity on new vehicles. This is my product idea, but I need help with the following:

A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service

The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service (be sure to include a consumer analysis that identifies both consumers and organizational buyers), and explain the importance of competitive intelligence

Identify segmentation criteria that impact your target market selection

Identify how your product differentiates itself and the positioning strategy you will employ

Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product or service?

Outline the product attributes in detail

Identify the appropriate price strategy that should be used for the product or service and explain why you consider it appropriate

Analyze the impact of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen

Identify the appropriate promotional strategy that should be used in the development of the strategic marketing plan

Develop an initial sales promotion schedule

Create an advertising plan

Identify public relations opportunities for the product/service

Solution Preview

A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service
The strengths of the new product are that the product has a range of 1000 feet, it will automatically adjust the car temperature and alert the owner when normal temperature is reached.
The weaknesses are that this product does not allow the owner to continue the car engine for more than two minutes and it does not have any security to prevent unauthorized person from driving away.
Opportunities: The starter can be sold as an OEM product to several other car makers like Mazda, Ford or GM. There is a demand for such devices even in countries like Japan.
Threats: There are several sophisticated remote starters in the market that have diagnostic test system for automobiles and the ability to detect a manual system.
Trends: The current trends in the industry relate to remote starting devices that come with security devices of all types, devices that can be installed by the owner himself and low priced remote starting devices.

The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service (be sure to include a consumer analysis that identifies both consumers and organizational buyers), and explain the importance of competitive intelligence
The market research approach would be to examine secondary ...

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