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Characteristics of a Good Marketing Plan

Identify characteristics of a good marketing plan. Assess the strengths and limitations of implanting a marketing plan. Determine when a marketing plan should be revised.

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The primary components of a marketing plan are going to include the following:

1. A SWOT analysis. This allows you to analyze your companies strength and weaknesses, along with the potential opportunities and threats in the marketing environment. Beyond that, this also allows for an assessment of the competitive marketing environment.

2. A description of ...

Solution Summary

Identify characteristics of a good marketing plan. Assess the strengths and limitations of implanting a marketing plan. Determine when a marketing plan should be revised.

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