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Demographic characteristics of target market

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Why is demographics important when creating a plan for a mobile manufacture company?

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Solution Summary

Discusses importance of understanding demographic characteristics of target market.

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Demographic characteristics is necessary to evaluate in order to understand the ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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