Purchase Solution

Strategic development

Not what you're looking for?

Ask Custom Question

Assessing the market is an important part of the strategic development process. Provide an overview of the process of defining market opportunities for typical healthcare organizations. Answer these questions

What service(s) will the organization provide?
What value does your product/service/technology bring to the market?
Who is the expected target market for these products and the market size (age, income, location, lifestyle, marital status, etc.)?
Who are your competitors or potential competitors?

Describe the market environment.

Thanks, 3 pages if possible of help to give me ideas on 10 page assignment.

Purchase this Solution

Solution Summary

Strategic development is examined. The expert assess the market in an important part of strategic development process. The services the organizational provide are determined.

Solution Preview

http://www.healthcaresuccess.com/blog/branding/define-target-audience.html

http://scholar.harvard.edu/files/cutler/files/jsc130008_hospitals_market_share_and_consolidation.pdf

Assessing the market is an important part of the strategic development process. Provide an overview of the process of defining market opportunities for typical healthcare organizations. Answer these questions

An overview of defining potential market opportunities that exist within the healthcare market entails the hospital or healthcare organization carefully identifying the target audience for their services. This is the first step that must occur as the hospital's brand strategy is placated upon their target audience. Therefore, the healthcare organization must first identify that target it wants to reach, find the location that their target is located in, understand the demographic characteristics of the target audience, and develop a strategy to effectively communicate with them.

Defining the market opportunities that are available for the organization requires healthcare administrators to use four different variables including geography, demographics, psychographics, and behavior. These variables will determine what market opportunities exist for the healthcare organization.

Geography is placated upon the actual territory and physical location that the target audience lives in and their distance between your physical location. If the target audience ...

Solution provided by:
Education
  • BS, Sam Houston State University, 1903 University Avenue, Huntsville, Tx 77340
  • MS, Prairie View A&M University
Recent Feedback
  • "awesome"
  • "awesome"
  • "Awesome appreciate the assistance."
  • "Thanks awesome. more to follow"
  • "awesome, Thanks for the assistance"
Purchase this Solution


Free BrainMass Quizzes
Stress Continuum

All humans experience stress and a certain level is motivating for learning. However, a high level of stress for prolonged periods of time may have a negative impact. This information focuses on the four stages of stress. Understanding stress assists in maintaining a healthy level.

Managed Care Organizations

This quiz will test the basics of managed care organizations. It is important to know how our health care delivery system operates through managed care.

Tumor Markers

This quiz help you memorize common tumor markers used to detect and diagnose some types of cancer.

What everyone should know about MRSA

This quiz focuses on what everyone should know about community MRSA. Community MSRA is an infection in healthy people.

CPR (Red Cross Standards)

Are you up to date on your CPR skills? Find out if you know what to do in an emergency with this quiz.