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Marketing questions and essays

Thoroughly Answer 3 out 6 of the questions listed below:

1. Provide a specific example of why marketing strategy planning is important for all businesspeople, not just for the marketing department. Use two of the Marketing Mix 4P's in your explanation.

2. In your own words, explain several reasons why marketing managers should consider international markets when evaluating possible opportunities.

3. Some demographic characteristics are more important than others in determining market potential. For each of the following characteristics, identify two products for which this characteristic is most important: (a) size of geographic area, (b) population, (c) income, (d) stage of life cycle.

4. Is it unfair to advertise to children? Is it unfair to advertise to less-educated or less-experienced people of any age? Is it unfair to advertise for "unnecessary" products? Is it unfair to criticize a competitor's product in an ad?

5. Explain why the product life cycle might not be the same for some brands within an organizations product portfolio.

6. If you were asked to recommend a firm (with which you have dealt) as a benchmark for good customer service after the sale, what firm would you recommend? What does this firm do that other firms do not do as well?

Essay Question:(Answer only two with a minimum of 300 words)

1. REQUIRED: Consider a new product for your organization or an organization that you have an interest. Using the Market Plan Outline and develop the first three segments of the plan which are; a) Organizational Overview; b) New Product Description; c) SWOTT analysis. In the product description be sure to give a reference to the product differentiation and positioning strategy you are going to use.

2. Explain why a company might want to do focus group interviews rather than individual interviews with the same people.

3. An entrepreneur who started a chain of auto service centers to do fast oil changes wants to quickly expand by building new facilities in new markets but doesn't have enough capital. His financial advisor suggested that he might be able to get around the financial constraint and still grow rapidly if he franchised his idea. That way the franchisees would invest to build their own centers, but fees from the franchise agreement would also provide cash flow to build more company owned outlets. Do you think this is a good idea? Why or Why not?

4. Why does adoption of the marketing concept encourage a firm to operate more efficiently? Be specific about the impact of the marketing concept on the various departments of a firm.

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Solution Summary

Thoroughly Answer 3 out 6 of the questions listed below:

1. Provide a specific example of why marketing strategy planning is important for all businesspeople, not just for the marketing department. Use two of the Marketing Mix 4P's in your explanation.

2. In your own words, explain several reasons why marketing managers should consider international markets when evaluating possible opportunities.

3. Some demographic characteristics are more important than others in determining market potential. For each of the following characteristics, identify two products for which this characteristic is most important: (a) size of geographic area, (b) population, (c) income, (d) stage of life cycle.

4. Is it unfair to advertise to children? Is it unfair to advertise to less-educated or less-experienced people of any age? Is it unfair to advertise for "unnecessary" products? Is it unfair to criticize a competitor's product in an ad?

5. Explain why the product life cycle might not be the same for some brands within an organizations product portfolio.

6. If you were asked to recommend a firm (with which you have dealt) as a benchmark for good customer service after the sale, what firm would you recommend? What does this firm do that other firms do not do as well?

Essay Question:(Answer only two with a minimum of 300 words)

1. REQUIRED: Consider a new product for your organization or an organization that you have an interest. Using the Market Plan Outline and develop the first three segments of the plan which are; a) Organizational Overview; b) New Product Description; c) SWOTT analysis. In the product description be sure to give a reference to the product differentiation and positioning strategy you are going to use.

2. Explain why a company might want to do focus group interviews rather than individual interviews with the same people.

3. An entrepreneur who started a chain of auto service centers to do fast oil changes wants to quickly expand by building new facilities in new markets but doesn't have enough capital. His financial advisor suggested that he might be able to get around the financial constraint and still grow rapidly if he franchised his idea. That way the franchisees would invest to build their own centers, but fees from the franchise agreement would also provide cash flow to build more company owned outlets. Do you think this is a good idea? Why or Why not?

4. Why does adoption of the marketing concept encourage a firm to operate more efficiently? Be specific about the impact of the marketing concept on the various departments of a firm.

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