Demographic Data/ Psychographic Information
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Kudler Fine Foods is a gourmet grocery store that has experienced significant growth over the past few years. In order to increase its customer base, Kudler Fine Foods is creating an Integrated Marketing Communications (IMC) plan.
a. Explain how demographic data and psychographic information can be used to create marketing strategies for Kudler Fine Foods.
b. Decide which types of demographic data and psychographic information would be the most helpful to Kudler Fine Foods as they create their IMC plan. Be sure to provide a rationale for each one of your decisions.
Attached is Kudler Fines Foods Marketing Overview.
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Solution Summary
Decide which types of demographic data and psychographic information would be the most helpful to Kudler Fine Foods as they create their IMC plan. Be sure to provide a rationale for each one of your decisions.
Solution Preview
Demographic data, such as those related to income levels, education, age etc. and psychographic information such as values, lifestyle, etc. can be of great use for the company in segmenting its target population and customer base. Kudler can customize its offerings by studying the demographic and psychographic characteristics of customers visiting the stores. It can chose the best product mix for each of its stores by collecting and analyzing this data.
Further, promotion programs can be designed on the basis of this information. For example, on the basis of demographic information such as income and education levels, appropriate promotional strategies can be framed to attract consumers in different income brackets. Similarly, marketing strategies related to advertisements can also be customized on the basis of demographic information, such as age and gender. ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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