Purchase Solution

Demographic Data/ Psychographic Information

Not what you're looking for?

Ask Custom Question

Kudler Fine Foods is a gourmet grocery store that has experienced significant growth over the past few years. In order to increase its customer base, Kudler Fine Foods is creating an Integrated Marketing Communications (IMC) plan.

a. Explain how demographic data and psychographic information can be used to create marketing strategies for Kudler Fine Foods.

b. Decide which types of demographic data and psychographic information would be the most helpful to Kudler Fine Foods as they create their IMC plan. Be sure to provide a rationale for each one of your decisions.

Attached is Kudler Fines Foods Marketing Overview.

Purchase this Solution

Solution Summary

Decide which types of demographic data and psychographic information would be the most helpful to Kudler Fine Foods as they create their IMC plan. Be sure to provide a rationale for each one of your decisions.

Solution Preview

Demographic data, such as those related to income levels, education, age etc. and psychographic information such as values, lifestyle, etc. can be of great use for the company in segmenting its target population and customer base. Kudler can customize its offerings by studying the demographic and psychographic characteristics of customers visiting the stores. It can chose the best product mix for each of its stores by collecting and analyzing this data.

Further, promotion programs can be designed on the basis of this information. For example, on the basis of demographic information such as income and education levels, appropriate promotional strategies can be framed to attract consumers in different income brackets. Similarly, marketing strategies related to advertisements can also be customized on the basis of demographic information, such as age and gender. ...

Solution provided by:
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution


Free BrainMass Quizzes
Basics of corporate finance

These questions will test you on your knowledge of finance.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.