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Key Components to Effective Marketing Plan

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What are the key components of an effective marketing plan? Why is the marketing plan one of the most important elements of the marketing process?

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This solution discusses the key components of an effective marketing plan. It explains why a marketing plan is an important element of the marketing process. Examples and links are given.

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A key component of a marketing plan is market research. One must know what is currently on the market, pricing, positioning, quality and strength/weaknesses of competitors. Defining the target market and audience for the product is key. One must know whom the product is intended to attract and their characteristics in order to develop a campaign. This ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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