Explore BrainMass

Explore BrainMass

    Key Components to Effective Marketing Plan

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What are the key components of an effective marketing plan? Why is the marketing plan one of the most important elements of the marketing process?

    © BrainMass Inc. brainmass.com March 4, 2021, 11:45 pm ad1c9bdddf

    Solution Preview

    A key component of a marketing plan is market research. One must know what is currently on the market, pricing, positioning, quality and strength/weaknesses of competitors. Defining the target market and audience for the product is key. One must know whom the product is intended to attract and their characteristics in order to develop a campaign. This ...

    Solution Summary

    This solution discusses the key components of an effective marketing plan. It explains why a marketing plan is an important element of the marketing process. Examples and links are given.