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    Marketing Plan Components

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    Using your own company (Hotel) as an example, define the functions of marketing in your own words as it plays inside your company and explain how these functions can be shared within your company's organization.

    Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization.

    · Why is planning important in marketing?

    · What are the essential components of a marketing plan?

    · How would you convince your supervisor that the marketing department should produce formal marketing plans?

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    Response:
    Marketing is critical to all organizations effective functioning, including the hospitality sector; it requires synchronization with a company's business plan, including all goals and objectives.
    Why is planning important in marketing?

    A fundamental primary step in marketing is the planning process. Planning can be defined as the constant improvement of growing the mission statement and objectives within an organization, and laying out how to achieve those goals and objectives. Deemed the most vital phase, this stage comprises the long-standing visions of an organization. The most widespread purpose defined within this, are the methods employed in making and saving money. (Bovee, C., Thill, J., Mescon, M., 2007) Through a well defined plan, a Hotel can influence data it gathers towards the utilization of a more effective ...

    Solution Summary

    Marketing is critical to all organizations effective functioning, including the hospitality sector; it requires synchronization with a company's business plan, including all goals and objectives. This solution is 504 words and 3 APA references.

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