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Instead of a marketing plan, a business man follows his business plan, which has elements of a marketing plan. How would you analyze this statement and provide a response based on marketing plans and what it takes to have a successful business, brand, product, or service.

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Instead of a marketing plan, a business man follows his business plan, which has elements of a marketing plan. How would you analyze this statement and provide a response based on marketing plans and what it takes to have a successful business, brand, product, or service.

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Let's analyze this statement.

The business owner is not going to have a marketing plan but he is going to follow a business plan. He assumes that the components of the business plan that have marketing in them will be enough to satisfy his needs for the successful business and the products or services that he sells.

This is contradictory in light of the marketing profession. If a business plan were needed and there was not a need for a marketing ...

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