Compose the specific and measurable criteria that should be part of the marketing plan? Evaluate who should monitor performance of the business plan? Assess how an organization could evaluate among alternative plans to see what plan(s) might be approved. Propose the criteria that would be used?
The specific and measurable criteria that should be part of the marketing plan should be the scope of the marketing plan, the scale of the marketing plan, which demographic will be focused upon, the length ...
This solution describes marketing plan development and evaluation methods.