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    Marketing Plan Development and Evaluation

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    Compose the specific and measurable criteria that should be part of the marketing plan? Evaluate who should monitor performance of the business plan? Assess how an organization could evaluate among alternative plans to see what plan(s) might be approved. Propose the criteria that would be used?

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    https://brainmass.com/health-sciences/marketing-in-health-care/marketing-plan-development-and-evaluation-582562

    Solution Preview

    The specific and measurable criteria that should be part of the marketing plan should be the scope of the marketing plan, the scale of the marketing plan, which demographic will be focused upon, the length ...

    Solution Summary

    This solution describes marketing plan development and evaluation methods.

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