Purchase Solution

Marketing Plan Development and Evaluation

Not what you're looking for?

Ask Custom Question

Compose the specific and measurable criteria that should be part of the marketing plan? Evaluate who should monitor performance of the business plan? Assess how an organization could evaluate among alternative plans to see what plan(s) might be approved. Propose the criteria that would be used?

Purchase this Solution
Solution Summary

This solution describes marketing plan development and evaluation methods.

Solution Preview

The specific and measurable criteria that should be part of the marketing plan should be the scope of the marketing plan, the scale of the marketing plan, which demographic will be focused upon, the length ...

Solution provided by:
Marcel Parker, MPA
Education
  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
Recent Feedback
  • "Excellent work, from the time of my post to the time I received a response was days ahead of my requirements. "
  • "Great, Thank You for our Help!!"
  • "Excellent, thank you "
  • "Thank you"
  • "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Labor and Delivery

Do you know about the stages of delivery? Find out with this quiz!

Managed Care Organizations

This quiz will test the basics of managed care organizations. It is important to know how our health care delivery system operates through managed care.

What everyone should know about MRSA

This quiz focuses on what everyone should know about community MRSA. Community MSRA is an infection in healthy people.

First Aid

Do you know how to provide first aid?

CPR (Red Cross Standards)

Are you up to date on your CPR skills? Find out if you know what to do in an emergency with this quiz.

View More Free Quizzes
Related BrainMass Solutions

  • Collaboration process to achieve goals - Riordan Manufacturing

    Further, there must be collaboration for performance evaluation of every employee. The functions must submit their criteria for evaluation to the human resource development and the human resource development must communicate these to the employees.

  • Product Luanch

    ➢ Formulating Marketing Communication Plan: This step requires the development of a communication plan for achieving its objectives (Kerin, Hartely, Berkowitz & Redelius, 2006).

  • strategic marketing process

    Once collected, this data can also be used to set measurable objectives and goals for the marketing plan which can later be used as benchmarks for comparison in the control phase and will help in the development of goals and objectives."

  • Major Components of Strategic Funds - SMC Millennium

    Development of a budget is also a critical element that will be discussed and the all important, but often overlooked tasks of evaluation, monitoring and control to determine effectiveness of the marketing plan.

  • Email upgrade-Project management

    Sequence Evaluation criteria // Vendor evaluation for a project management plan consists of selection of an evaluation criterion and development of a weighting chart to rate each criterion.

  • Developing a Communication Plan for a New Product

    Formulating Marketing Communication Plan: This step requires the development of a communication plan for achieving its objectives (Kotler, 2002).

  • creating a systems development plan/efficient use of data

    Optionally, a summary evaluation of present systems, inventorying what they are and their purposes, plus current interest in replacing each.

  • Tera Tech Solution defense: what is the optimal solution?

    Cultural issues Develop a marketing plan ? Analyzes company strengths and weaknesses ? Analyze competitors ? Identify marketing mix ?

  • Strategic Management Questions

    Typically operating in a global industry, the MNC denationalized its operations and plan product design, manufacturing, and marketing around the world considerations.

View More Related Solutions