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Components of a marketing plan

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What are the key components of an effective marketing plan? Why is the marketing plan one of the most important elements of the marketing process? Refer to the Sample Marketing Plan: Pegasus Sports International section, on pp. 58-62 (Ch. 2) of Marketing Management.

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This solution explains some of the key components used to make an effective marketing plan.

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Some components of an effective marketing plan are: purpose and/or mission, analysis (performance analysis), marketing strategy, objectives, budget, and ...

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