Explore BrainMass

Corporate Strategy and Business Macro-Environment

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

1. How does corporate strategy differ from business and marketing strategy? What challenges does management face in developing corporate strategy?

2. What is the business macro-environment? Are certain components more valuable to the marketing plan than others? Explain your response.

© BrainMass Inc. brainmass.com October 17, 2018, 8:01 am ad1c9bdddf

Solution Preview

1. The differences between corporate strategy and business and marketing strategy can be confusing at times, but it is best understood by looking at the overall picture of a company verses the different areas of operation the company takes part in. A corporate strategy encompasses the corporation as a whole. This strategy is concerned with managing portfolios that the corporation owns as a whole.
Conversely, the business and marketing strategies that a corporation develops must be unique to the business and product that are being developed. As an example, Apple has many different products that must be marketed in many different ways. As a whole, the company may want to be perceived as a caring and concerned corporation that develops a vast array of products in order to move the world into a more productive future. They have products, such as the iPad, that cannot be marketed in ...

Solution Summary

The expert examines corporate strategies and business macro-environments. Whether certain components are more valuable to the matketing plan than others is determined.

Similar Posting

Nora-Sakari - International Business Joint Venture

Please help with notes to address the following:

1) Frame the issues of the case.
2) Do a SWOT analysis.
3) Analyze the corporate-level strategy pursued by the company as compared to the SWOT analysis.
4) Make specific recommendations for what the company should do next and directions that it should take.
5) Specifically consider the cultural orientations of the countries participating in case, and their impact upon it.

The case is "Case 2 Nora-Sakari: A Proposed joint venture (JV) in Malaysia".

View Full Posting Details