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What is the overall purpose of a marketing plan?

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1. What is the overall purpose of a marketing plan?

2. How do a marketing plan and strategic marketing plan fit together?

3. What are some legal or ethical issues you may need to consider?

4. List and describe the various components of a strategic marketing plan.

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What is the overall purpose of a marketing plan?

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The overall purpose of a marketing plan is to provide a sense of direction and cohesiveness to an organization's marketing effort. Marketing plan cleary identifies the activities and steps to be taken in order to achieve the marketing goals of an organization.

Marketing plan is an integral part of the overall strategic plan. Strategic plan deals with the overall strategic planning of an ...

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Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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