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Key elements of a marketing plan

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Marketers must understand the tools of their trade. Create a report in which you address the following questions:

What is the overall purpose of a marketing plan?
List and describe the various components of a marketing strategy. How do a marketing plan and a marketing strategy fit together?

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Solution Summary

In point form, this posting breaks down the key elements of a marketing plan, as well as elaborates on a marketing strategy.

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A marketing plan is created in order to know where and how to spend resources to promote a product and to reach specific objectives. A marketing plan can include:

- Executive summery - this is a summery which will include all relevant information about your product written concisely.
- marketing research - the needs and attitudes and competitors' products are assessed, and continues through into advertising, promotion, distribution, and, where applicable, customer servicing and repair, packaging, and sales and distribution. This information is actually critical to the marketing plan on a whole. The more you know about your product and its environment, the more you can assess how you ...

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