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Business plan for EMMI Coffee

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I have been elected by the senior management group of EMMI, Switzerland's number one dairy producer (www.emmi.ch) to set up a manufactoring and distribution plant in Russia for our EMMI Coffee. The choice of Russia is fixed, since the company wants to profit from the high labor knowledge and the low salary costs.
I need to present the senior management a plan with my different steps and how concretely I will set up the plant, at which location, why, and where I will hire the personnel, what about logistics etc.

YOUR task: write an marketing and management plan, using key elements to convice the management team that the location choice is the best and that you thought of all the details. The report should take the marketing and management aspects into consideration.

IMPORTANT: QUALITY, CONSISTENCY, BIBLIOGRAPHY

Additional Informations: www.emmi.ch, amount to invest: 10 Mio. USD, SWOT, PEST Analysis, Marketingplan, Managementplan (evt. HRM plan), Different recommondation (Advatages/Disadvan.), Conclusion

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I have been elected by the senior management group of EMMI, Switzerland's number one dairy producer (www.emmi.ch) to set up a manufactoring and distribution plant in Russia for our EMMI Coffee. The choice of Russia is fixed, since the company wants to profit from ...

Solution Summary

This discusses the business plan for EMMI Coffee

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