"communication plan"
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Coffee/tea business
Our focus of the coffee and tea business is to offer customers a new experience of fresh brewed coffee along with various choices of healthy tea. We also offer different kinds of organic tea/quality coffee at our retail store.
I need some assistance on how to draw a "communication plan" for my business.
It's a small retailing business competing with large competitors such as Starbucks and Petes Coffee/tea. Please provide references if you use any.
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Solution Summary
Our focus of the coffee and tea business is to offer customers a new experience of fresh brewed coffee along with various choices of healthy tea. We also offer different kinds of organic tea/quality coffee at our retail store.
I need some assistance on how to draw a "communication plan" for my business.
Solution Preview
Communication plan for coffee retailing business that provides a unique coffee drinking experience to its customers:
The main objective of our communication plan should be to highlight the unique "value proposition" or strength of our product and service, especially against established players such as Starbucks. Our communications plan should clearly put forth our value proposition and niche strength in coffee retailing industry to our target customers. We should ensure that the key objective of the communications plan is clear in the minds of organizational management and employees. The objectives of the communication plan should clearly support the overall objectives outlined in the strategic plan. In this scenario, the objective of the communications plan to clearly highlight the "value proposition" and uniqueness of totally new coffee drinking experience provided by our coffee retail stores clearly goes with the overall strategic plan of establishing our newly launched business as a totally unique concept in the coffee retailing industry that aims to provide customers with a wide range of unique coffee and tea varieties sources from all over the world along with widest choices of healthy tea and coffee beverages. The objective of the communications plan, once identified, will lay the foundation for other parts of the plan. It is essential that objective should meet the SMART criteria, i.e., specific, measurable, achievable, realistic and timely.
Now, once the ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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