What is the role of a marketing plan?
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What is the role of a marketing plan?
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Solution Summary
This posting dissects the purpose of a marketing plan, in terms of the 5 pillars of marketing.
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A marketing plan should be seen as an overall document, seen as a guideline, a document that contains all of the elements that will be used to promote your product or service.
When launching a new product or service, you want to make sure that you understand who will purchase your product, how you can attract the attention of these ...
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