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Objective of a marketing plan

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I need your help to answer this question The question may be confusing but this is what I was asked. One paragraph would be sufficient.

Q: Right now (Current, today's) what is the objective of Marketing Plan?

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A marketing plan should be seen as an overall document, seen as a guideline, a document that contains all of the elements that will be used to promote your product or service.

When launching a new product or service, you want to make sure that you understand who will purchase your product, how you can attract the attention of these ...

Solution Summary

By looking at the 5-ps (Place, product, price, promotion, place) this posting examines the objectives of having a marketing plan.

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Marketing Strategy: Media Plan

Look at the marketing for your favorite department store. Write an analysis describing the media plan it uses and how it achieves the marketing strategy for the store. Discuss what works effectively and what you would do differently. Describe the techniques you would use to benchmark and monitor the media plan. Search for business reports (news items in Forbes, Fortune or other mass media publication) or university case studies that discuss the department store's marketing initiatives for support or additional information about the store. Use specific examples to support your analysis.

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