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Objective of a marketing plan

I need your help to answer this question The question may be confusing but this is what I was asked. One paragraph would be sufficient.

Q: Right now (Current, today's) what is the objective of Marketing Plan?

Solution Preview

A marketing plan should be seen as an overall document, seen as a guideline, a document that contains all of the elements that will be used to promote your product or service.

When launching a new product or service, you want to make sure that you understand who will purchase your product, how you can attract the attention of these ...

Solution Summary

By looking at the 5-ps (Place, product, price, promotion, place) this posting examines the objectives of having a marketing plan.

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