Explore BrainMass

Explore BrainMass

    Integrated Marketing Communications Plan

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Employing and Delivering an Integrated Marketing Communications Plan.

    Please utilize Pfizer Inc.'s Detrol LA as the basis for answering the following questions!

    1. State the objective of your IMC plan, differentiating communication objectives from marketing objectives.

    2. Explain the rationale behind the advertising and promotional strategies selected.

    © BrainMass Inc. brainmass.com June 3, 2020, 6:42 pm ad1c9bdddf

    Solution Summary

    By example and responding to the questions, this solution illustrates employing and delivering an Integrated Marketing Communications plan.