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Integrated Marketing Communications Plan

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Employing and Delivering an Integrated Marketing Communications Plan.

Please utilize Pfizer Inc.'s Detrol LA as the basis for answering the following questions!

1. State the objective of your IMC plan, differentiating communication objectives from marketing objectives.

2. Explain the rationale behind the advertising and promotional strategies selected.

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Solution Summary

By example and responding to the questions, this solution illustrates employing and delivering an Integrated Marketing Communications plan.

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