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Healthy Choice IMC

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Integrated Marketing Communications Plan for Healthy Choice.

I need assistance with:

***Create - 2 Communication Tactics for Healthy Choice product.
**Please be unique.

**1-2 pages

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Integrated Marketing Communications Plan for Healthy Choice.

I need assistance with:

***Create - 2 Communication Tactics for Healthy Choice product.

One communication tactics is to focus the integrated marketing communications of Healthy Choice on cardiovascular patients. The mailing list for these patients can be obtained from direct marketing firm. Healthy Choice should direct send these patients packages that have samples of complete meals, fresh mixers and select entrees. The objective of this plan is to request a trial. if the person likes Healthy Choice products, hw will purchase more products. During a period of three months, the promotion should be mailed to patients in five states selected for the Integrated Marketing ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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