Describe the similarities and differences in how Frito Lay uses sales promotion, the Internet, advertising, packaging strategies, event marketing, and sponsorships in IMC. Also address the following:
o Discuss the strengths and weakness of event marketing and sponsorship in comparison to the other approaches in the IMC plan.
o Include possible reasons why the companies have or have not been successful in delivering their IMC plan.
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IMC Function Analysis
Describes the similarities and differences in how Frito Lay uses sales promotion, the Internet, advertising, packaging strategies, event marketing, and sponsorships in IMC. Also address the following:
The similarities in which Frito lay uses sales promotion, the Internet, advertising, packaging strategies, event marketing and sponsorships in IMC are that it is promoting baked versions of Lay's chip to appeal to women. The advertising, the packaging and internet videos will be targeted at women. The color of the packaging will be beige with pictures of spices or ranch dressing. New sweet lower calorie popcorn for women is also marketed in a beige packing. Ingredients like fibre and calcium are shown and are shown ingredients like wheat or almonds. Frito lay even launched a website aWomansWorld.com.
However, event marketing and sponsorships for Frito lay are very different. Consider this event marketing is done by ...
Solution Summary
IMC Function Analysis is discussed very comprehensively in this explanation..
... Insight from analysis of customer data is used to ...IMC: A management concept that is designed to make ... is dedicated to a specific discipline or function, eg, the ...
...functional departments in which each department is dedicated to a specific discipline or function, eg, the ...IMC is a common-sense idea. ... A. Situation Analysis. ...
... the NPV is sufficient in an analysis to the ... preferences for effecting designing the IMC campaigns ... 3. Functional integration - The reporting of any strengths and ...
... stored, examined, and evaluated through various forms ofdatabase analysis. This process differentiates IMC from traditional, functional marketing communications ...
... The IMC process is a dynamic system, with synergy ... The marketing function may be referred to as ... plan,\" and includes all research, analysis and recommendations. ...
... Next step is to conduct an in depth situational analysis which provides a history of the IMC functions in the organization and provides an overall assessment ...
... How are the different analyses tools important in developing an IMC? ... marketing exists at two levels - first, the various functions of marketing ie ...
...IMC is a cross functional process that is aimed to ... need to undertake for developing IMC with its ... the countries Japan and England: Situation Analysis: The first ...
Effective Communication Case Study Analysis. ... The corporate public relations function was taken into confidence ... http://www.entarga.com/mktgplan/imc.htm: It can ...
