o Discuss the strengths and weakness of event marketing and sponsorship in comparison to the other approaches in the IMC plan.
o Include possible reasons why the companies have or have not been successful in delivering their IMC plan.
IMC Function Analysis
Describes the similarities and differences in how Frito Lay uses sales promotion, the Internet, advertising, packaging strategies, event marketing, and sponsorships in IMC. Also address the following:
The similarities in which Frito lay uses sales promotion, the Internet, advertising, packaging strategies, event marketing and sponsorships in IMC are that it is promoting baked versions of Lay's chip to appeal to women. The advertising, the packaging and internet videos will be targeted at women. The color of the packaging will be beige with pictures of spices or ranch dressing. New sweet lower calorie popcorn for women is also marketed in a beige packing. Ingredients like fibre and calcium are shown and are shown ingredients like wheat or almonds. Frito lay even launched a website aWomansWorld.com.
However, event marketing and sponsorships for Frito lay are very different. Consider this event marketing is done by ...
IMC Function Analysis is discussed very comprehensively in this explanation..