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    strengths and weaknesses of personal selling

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    Discuss the strengths and weaknesses of personal selling, and describe a situation in which a company could benefit from including personal selling strategies in its IMC plan. What is the relationship of the selling function to the other elements in the company's IMC plan?

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    Discuss the strengths and weaknesses of personal selling, and describe a situation in which a company could benefit from including personal selling strategies in its IMC plan. What is the relationship of the selling function to the other elements in the company's IMC plan?

    There are several strengths of personal selling: the customers get individual attention, the sales message can be modified on the spot to suit the customer, customers problems and queries can be addressed to immediately, the salesperson gets an excellent opportunity to demonstrate the product, if the product is ...

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    This explanation provides you a comprehensive argument relating to strengths and weaknesses of personal selling

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