Share
Explore BrainMass

Ranking Marketing Options for Red Bull

Rank a minimum of five marketing options under the categories of advertising, personal selling, public relations, and promotions for Red Bull Energy drink and Include the following:

> Evaluate the strengths and weaknesses of each communication venue and justify your choices based on the target market and the competition.
> Determine marketing tactics necessary to achieve the desired goal of branding, positioning statement, and competitive advantage for the product or service.

Solution Preview

Alternative Marketing Options:

Red bull energy drink is a product which have been developed for people who want to have a clear and a well focused mind as a result of the unique combination of its high quality ingredients the drink vitalizes the mind. From several scientific experiments which have been carried out, it is evident that the drink increases an individual's performance, increases an individual's rate of concentration and reaction, improves vigilance, stimulates metabolism rate, and improves an individual's well being while making them feel more energetic (Gorse, Chadwick & Burton, 2010).

There are several marketing options which may be employed during advertising, personal selling, public relations, and promotions for red bull. Banner advertising is considered as one marketing option which may be used in advertising red bull. They are also known as banner ads which are an advertisement found on a web page, whenever they are clicked on, it takes and individual to a particular web page. They will always ensure that the red bull product gets noticed by thousands or even millions of people depending on the location of the ads (Hoegg & Lewis, 2011).

Branding can be used as a marketing option for red bull energy drink during personal selling. Branding will aid in improving the sales of the energy drink since will aid in defining and building an organization's image as well as the product's image. Promotion will involve the marketing option of price offers on the red bull commodity which will in aid in marketing ...

Solution Summary

The response evaluates the effects of branding, social networking marketing, face-to-face advertising and promotions in order to rank the marketing options available to the Red Bull company. 955 words and four references.

$2.19