Healthy snack marketing
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Red Bull is an innovative company that created a new product category in high-energy drink. It has seen tremendous growth in brand awareness, market share and sales. Red Bull marketing efforts focus on their target audience using nontraditional marketing strategies such as sporting event sponsorship. Red Bull's website plays a unique role, in that most of the content is dedicated to the sports sponsored by Red Bull and not the core product offering.
PROMPT
The head of your marketing department has tasked you with creating marketing strategies that will meet the target audience of your new product: a line of healthy snacks. Your manager would like to utilize the same marketing strategy as Red Bull. You are asked to read the Case Study: Red Bull: A Trailblazer in Marketing Strategy and review the Red Bull website. https://www.redbull.com/us-en/
1. In what other business contexts is a promotional strategy, such as that employed by Red Bull, effective in targeting a specific audience and why? From your research, identify promotional campaigns run by other successful brands and evaluate their effectiveness in terms of the markets within which they operate. In response to your peers, take on the role of the marketing manager. Is the marketing strategy that they developed best suited for your line of healthy snacks? Why or why not?
References
Marketline. (2012). Red Bull: A trailblazer in marketing strategy. London, United Kingdom: Datamonitor.
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Solution Summary
The response provides you a structured presentation of Red Bull case application to healthy snack marketing. It also gives you the relevant references.
Solution Preview
You should say that the other business contexts in which a promotional strategy such as that employed by Red Bull will be effective in which there is a gap in the market. These are businesses where the introduction of a product can create an entire new product category. Businesses that perceive a lucrative gap in the market can use a strategy similar to Red Bull. The reason is that Red Bull has invested in unusual causes and ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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