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Prepackaged Low Calorie Snack Packs in Australia

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Identification of a target market and rationale for this choice, What target market would be the the most advantageous for our company to cater to? And what is the Rationale for this choice? I need some insight to Marketing in Australia.

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Identification of a target market and rationale for this choice, What target market would be the the most advantageous for our company to cater to? And what is the Rationale for this choice? I need some insight to Marketing in Australia.

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The appropriate target market for such prepackaged low calorie snack will be weight conscious people, who try to remain fit and healthy by pursuing a healthy lifestyle. These target consumers can be the one who try to eat healthy to avoid diseases in the future, or people who are already obese or suffering obesity, diabetes or heart related diseases. The key reason for segmenting the ...

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Sandeep Bardia, MBA
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  • MBA, Rochester Institute of Technology
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