E-Marketing Strategies

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This business need to include all of this:

Cover Page
Executive Summary
Mission Statement
Vision Statement
Business Environment Analysis
SWOT
Description of Product or Service
Competition Analysis
Pricing Strategies
Credit Policy
Competitive Advantage
Market Segmentation
Location
Promotional Plan
Management and Personnel
Page Numbers
Business Plan Organization

Student name

Business Plan
Of
Sweet Treats

Executive Summary

The company will be serving the customers with the best quality low sugar sweets. Our Sweets are low carb, low sugar, low sodium and low fat recipes and has become very much popular. Now the demand is coming from many parts of the country and internationally. We are thinking of launching the comprehensive ecommerce strategy of our venture in order to cater to the worldwide demand of our sweets. Thus we will also launch an interactive ecommerce portal.

The Mission Statement

"By providing tasty, premium and quality food, we will make delight the consumers through out the globe. It will be distinctive as we will provide low calorie and health friendly food including sweets. The identity of the corporation will be framed by substantive commitment to research and development and making low calorie food available and affordable through out the globe."

The Vision Statement
Vision has a key role in managing change in today's dynamic business environment. Vision provides a sense of mission and direction to organizational employees and motivates them to perform well. It clarifies the strategic direction and binds the whole organization together. Our vision will be:
"We will serve as a low calorie food provider to delight the customers which values such food through high quality and affordable food. To make individuals happy, energetic and healthy. "

Business Environmental analysis

Socio & Economic Factors
One has monitor the economic trends like GDP trends, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income. It has to identify the growing target segment and introducing new products and services to meet their needs.
The GDP growth in US is 3.3% in 2006 and it's slightly better than 2005 but worse than 2004. Thus the GDP growth is moderate.
This is due to:
1) Increase in Imports
2) Decrease in Exports
3) Decrease in spending by the Federal government.

http://www.bea.gov/newsreleases/national/gdp/gdpnewsrelease.htm

Thus there is an expectation of moderate growth in US, but we expect better growth because of our uniqueness in the products. Also we will cater international markets through our ecommerce portal, which is growing much faster. For example India is growing more than 9% per annum (RBI).

Increase in Ecommerce shopping

In today's modern and fast-paced world, people are constantly looking for ways to help them better manage their time. People strive to make their life better, and this home based shopping has the potential to fulfill all of these needs. Thus there is opportunity in targeting busy individuals who don't have the means, energy or time to visit the physical sweet shops.
As an organization it should also be aware of economic, tax and business laws. One should also be aware of foreign trade regulations, attitude towards foreign companies as it want to internationalize the operations especially in our ecommerce venture which is global in nature. There is lot of opportunity for the alliances with the manufacturers, retailers, suppliers and other websites for our ecommerce portal.

Technological environment
Ecommerce or internet Marketing is an important method of passing information to clients as they would like to be fully informed as can be seen in their insistence on brands. Thus this is an important use of technology in marketing and this adds value to the aims of the marketing organization, which would like to sell more and more.
When the Internet is used, there is no requirement for any gap and one can get an order from the customer directly. What this means is that when a customer becomes interested through an advertisement for say a sweet pack, the customer can be requested to click on a sign near the product.
This will move the customer to another site where the customer will get more knowledge about the product. Then the customer also has the liberty to buy the product and the entire process from interest to purchase may be completed in very little time. (Internet Marketing Basics) It is clear that one of the most obvious results of improvement as a result of Internet has been in the areas relating to customer communications. This has made firms that were always working in a mass market situation now try to understand in situations that may be called "one to one" marketing. In Internet, one always tends to have contacts with the customer directly across the computer screen. The result is always that there are evolve several forms of direct exchanges between the client and that of the organization which takes out marketing. This makes it easier for the marketing organization in order to understand the mentality and the understanding of the client and at the same time learn regarding how to talk to the client in such a manner that will make him to purchase the product of the organization. It needs to be noted that this is not just a once in a lifetime event, but it tends to happen regularly. Thus our ecommerce portal will be benefited by the advancement of ecommerce technologies.

SWOT ANALYSIS

Strengths:

1. Customer Intimacy

The degree of customer intimacy, community building, and one-to-one marketing is the forte of our venture Sweet treat. We have successfully created a "community feel" with its customers by our personalized services.

2. Strong Brand

It has become synonymous with the low sugar, low fat sweets. This has been achieved by continuous innovation and keep customer delight is its main focus.

3. Technology
It is able to ...