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Red Bull Marketing

1. Discuss the effectiveness of Red Bull's sponsorships. For example, Bull Stratos. Is this a good use of Red Bull's marketing budget? Where should the company draw the line.

2. Should Red Bull do more traditional advertising? Why or why not.

Solution Preview

1. Red Bull sponsors events and does marketing aimed at people who want to accomplish a lot and need the energy to do so. The marketing targets those with dreams and goals beyond the mundane in these cases and they are a very effective use of the company's marketing dollars. With sponsorship of such events like the Bull Stratos, they not ...

Solution Summary

An opinion on Red Bull's marketing campaigns and style.

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