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Red Bull Marketing

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1. Discuss the effectiveness of Red Bull's sponsorships. For example, Bull Stratos. Is this a good use of Red Bull's marketing budget? Where should the company draw the line.

2. Should Red Bull do more traditional advertising? Why or why not.

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Solution Summary

An opinion on Red Bull's marketing campaigns and style.

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1. Red Bull sponsors events and does marketing aimed at people who want to accomplish a lot and need the energy to do so. The marketing targets those with dreams and goals beyond the mundane in these cases and they are a very effective use of the company's marketing dollars. With sponsorship of such events like the Bull Stratos, they not ...

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