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Thinking presented in campaigns and media for Red Bull

Select a product, which is Red Bull drink, and analyze the thinking presented in marketing campaigns and media coverage around that issue or product. What evidence of creative thinking can you find? Identify how logical thinking is used or abused. What logical fallacies can you find?

Prepare an outline which must include, the name of the product which is "Red Bull":

-a statement of why this issue is a good one for this type of analysis
-a preliminary draft o a possible indroductory slide for the presentation
-how did you research this project
-full biliographic information for at least two sources you use
-format you paper in apa guidelines

Solution Preview

Some observers say that Red Bull's branding is revolutionary, calling it an 'anti-brand' strategy. The company faced additional problems in Pakistan where there were already many established drinks available.

The firm avoided usual methods of marketing, relying more on what is called 'buzz marketing' or word-of-mouth. A brand image was created and cultivated which associated the drink with youth culture and extreme and adventure-related sports, such as motor sports, mountain biking, snowboarding and dance music parties. In other countries Red Bull's target consumer segment began to adopt nicknames for the product such as 'liquid cocaine' or 'speed in a can', thus spreading its 'left-field' appeal.

Red Bull then worked to ensure that their brand was visible on the street:

Using pick-up trucks as mobile displays, painted blue and silver with a giant can of the drink mounted on top of the vehicle.

Designed to be eye-catching, these devices were aimed at promoting the red bull brand as youthful and slightly 'off-the-wall'.

Cans of the drink were also given out free to people on the street who had been identified as being in need of energy.
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Solution Summary

The expert analyzes the thinking presented in campaigns and media for Red Bull.

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